Your business requires stunning visual content to be able to stand out in the digital world. As part of your content marketing strategy, you may have to create shareable images for blog posts, product promotions for social media, and infographics for your businesses. To do this effectively requires visual design tools – and this is where Canva comes into the picture.
Canva is an online design platform with millions of images in its library and thousands of design templates that can be used for editing and publishing purposes. Canva enables you to create custom graphic designs and videos using simple tools and templates to achieve your online marketing purposes.
Canva can be used to design CVs, letterhead papers, event invitations, eBooks, product ads, posters and banners, and various marketing presentations for social media engagement. You can use the drag-and-drop solutions to design your visual content – and everything is entirely FREE. So sit back and let’s examine how to use Canva to create stunning visual content for your business:
How To Create Stunning Visual Content
Develop a content marketing strategy
The first thing to do is to identify the objectives of your marketing campaign and develop suitable visual content that will suit all social media platforms. The visual design you create must be shareable and generate comments and likes on various platforms.
Choose a suitable template to edit
You can access thousands of design templates that can be edited to meet your needs on Canva. The various templates or ready-made designs are arranged in categories and subcategories based on topics and interests. Depending on your social marketing needs, you can choose a poster, banner, header, and other templates to drive home your business objectives.
Search for images or upload your own
Digital marketing experts reveal that online content with visual designs are 40-times more likely to be shared on social media platforms than those without them. And given that you desire for your content to create buzz and generate interactiveness, you will want to use images that tell your story or depict your marketing needs. You can search for suitable images related to your niche in the media library or upload yours to complete your designs.
Sync texts and images using design functionalities
Your design will comprise images, texts, logos, colors, and other design elements that will make your work to stand out. This is where you have to apply the design elements of unity, weight, balance, and cohesion to achieve perfection with your design layouts. In terms of your texts, you will be able to choose suitable text fonts and sizes to complete the images for a better visual appeal. You will also choose colors that will enhance the overall appeal of each design element as your progress using drag-and-drop.
Enhance your images using a filter
There are various filters that can be used to enhance the overall appeal of the images you use in the designs. You can also use settings to increase the image or design’s brightness, contrast, color saturation, and special effects. When you are fully done with your design, you can check to be certain that the overall size is compatible with the social media platform on which it will be used.
Although Canva has automatic sizes for each platform, you can use the resizing tool on the platform to resize the design for Facebook, Instagram, LinkedIn, and Twitter among others.
Collaborate with your team to edit
If you feel like sharing your design with other members of your team remotely, you can do so by generating the correct link. If you want other members of your team to view and edit the design with you in real-time, you can click on Share and then Link, and finally, the Can Edit option to create a sendable link that anyone can use to access and edit the job.
If you only want people to view it, you can also do so or just post it to social media while also being able to embed it on your website. You are also at liberty to download your design to your computer using the high-quality PDF resource on Canva.
Get inspired by the works of others
If you are not sure how to proceed with Canva designs, you can get inspired by the designs posted on Facebook, Instagram, LinkedIn, and Twitter. You will then be able to create your own designs using these inspirations or simply play around with the hundreds of ready templates within each niche category to develop your own design.
Ultimately, you will be able to get better at creating stunning visual content for your business and other paying clients. So what are you waiting for? Open the Canva site on your computer or download the app to your smartphone and get underway with your visual content for marketing purposes.